To the extent that the internet is a net positive to the world at large (and after the last few years I am open to arguments to the contrary) one of its great gifts is the weird and funny mashups gifted to us by creative folks all over the world. Like peanut butter and chocolate,
Traklight
In law school, our founder Mary Juetten was shocked by how many businesses ignored or accidentally infringed on others' intellectual property (IP). She learned that these behaviors were due to a lack of understanding IP and a fear of attorney costs.
So Mary launched Traklight - a simple and affordable way to identify, manage, and protect valuable intangible assets including IP.
Our values: We are Geese. We are Bees. We are Wolves.
Website:
https://www.traklight.com/
Latest from Traklight - Page 9
French Environmental Groups Seek To Gain Use of Planet Trademark
By Mike Willee
One of the more salient points undergirding pitches for collective action on things like climate change is that we share this place we call Earth, not only with our contemporaries but with future generations. Both states and individuals can claim ownership of some portion of land or sea or sky, but true ownership ultimately eludes…
Discarded Brands Might Return, But Should They?
By Mike Willee
Amidst the ongoing reckoning over America’s largely shameful treatment of people of color, branding probably ranks as a secondary or tertiary concern, but it is a concern nonetheless. Changes in that arena aren’t going to be as meaningful or substantive as changes to broader social policy, but there is a case to be made that…
Happy Belated Public Domain Day!
By Mike Willee
If you’re a fan of the arts, a tradition on parallel with the dropping of the ball in Times Square which was admittedly eerie this year) is the ushering in of the unofficial holiday of Public Domain Day on January 1st.
What exactly is Public Domain Day, you may be wondering? If you’re a studious…
F1 Driver Lewis Hamilton Loses Trademark Appeal in EU Court
By Mike Willee
You could be forgiven for thinking that the biggest thing going for the surname Hamilton is the Lin-Manuel Miranda-penned musical, a blockbuster of both stage (back when theaters were open) and screen (via a release on Disney+). But that would be a myopic view of both the world and pop culture, one that excludes the…
Streaming Site Liable For Copyright Infringement of Users
By Mike Willee
Given what we’ve seen of how people can behave online, it’s probably good and almost certainly necessary that some protections exist for platforms and internet service providers. That’s not to absolve the likes of, say, Facebook from moderating what’s posted on their site, or taking steps to prevent the violation of laws on the part…
New Proposed Law Would Make Copyright Violations a Felony
By Mike Willee
I wrote just last week about efforts to place some measure of copyright reform, along with other dull or unpalatable legislation, inside the new spending bill that is grinding through Congress at a pace that can be considered less-than-glacial, given the effects of global warming. To recap: the CASE Act is a flawed attempt at…
Frank Sinatra, Come On! AI Bot Song Covers Get Copyright Complaint From YouTube
By Mike Willee
Copyright concerns probably don’t rate as even a second-order issue when it comes to artificial intelligence, but it is an interesting topic if you’re inclined to think of such advances esoterically. What does it mean about us, about our creativity, if a machine is able to replicate it in some manner? Is the idea of…
Copyright Issues Keep Chrysler Building Out Of Spider-Man Game
By Mike Willee
We cover video games here from time to time, in part because, well, I enjoy video games, but also because they provide a fascinating window into copyright issues as they approach greater degrees of photorealism. Just as LeBron’s tattoos would never have even been a consideration, much less a problem, a decade ago, the depiction…
Copyright Reform Slated To Be Added to Spending Bill
By Mike Willee
If you’re exhausted of politics (and at this point, who isn’t) rest easy; this isn’t a post on politics, or at least not politics as we’ve come to think of it in 2020. The issue at hand harkens back to a simpler time, or at least a time more familiar to those of us who…