Michael Ratoza

Latest from Michael Ratoza - Page 3

ICANN is studying a proposal to eliminate the ability of owners of commercial websites from hiding their identity through alias registrations. Presently, a commercial website owner can register its domain with an alias so as to avoid identification by a WhoIs search. ICANN is considering changing its policy concerning alias registration by commercial website owners.

This brief essay on the meaning and power of brands to communicate with customers is provided by David Altschul of Character LLC. David advises brand owners on the development of brand character.

Subject: What kind of relationship do you want with a brand?
  
The whole point of using story as a strategic marketing