I vividly remember back in 2012- waking up to newspaper headlines which read Arsenal star, Nicklas Bendtner, fined for promoting his sponsor. The then 14-year-old me was confused as to what is all this fuss about which has led to Bendtner facing a competitive ban. This infamous incident was my first brush with Ambush Marketing.
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Latest from Lawbees - Page 7
A BRIEF PRIMER ON DUE DILIGENCE IN THE CONTEXT OF THE MEDIA AND ENTERTAINMENT INDUSTRY
By LAW BEES
- INTRODUCTION
Mergers and acquisitions often necessitate extensive due diligence on the part of the buyer. Before committing to the transaction, the buyer will want to make certain that it understands what it is purchasing, what duties it is assuming, the nature and scope of the seller’s contingent liabilities, problematic contracts, litigation risks, intellectual property difficulties,…