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AI-generated impersonation is real, and it’s a problem. No question.
The legal challenge is identifying existing bodies of law to support claims and provide meaningful remedies. Copyright? Contract? Unfair competition? Privacy? Publicity? Kind of, but none of those fit the facts very well. All are like forcing a round peg into a square hole.
Recently,

It’s springtime. According to my inbox, graphic designers consider this the best of times to “refresh” your logo.
Cool.
Before relegating the old, though, consider the trademark implications.
United States trademark registrations can be “standard character” — which means the registration covers words in the mark regardless of how they are depicted visually — or,

I do not practice in the field of estate planning.
I do work with estate planning professionals, when their clients’ estates include intangible assets such as copyrights. So I’m kind of estate planning-adjacent.
This post by RBT CPAs very thoughtfully examines some common myths surrounding revocable living trusts (“living trusts”). I’ll stay in my lane

Have you ever convinced yourself that something is simple…just because you want it to be simple?
 
You’re not alone. In the context of applications for US copyright and trademark registration, people decide every day that do-it-yourself (DIY) is an acceptable option because, to their wishful eyes, “it’s just paperwork.”
 
Or maybe they think,

Let’s start with five fundamental concepts:
 

  • Copyright protects original expression.
  • To qualify for copyright protection, that original expression must be “fixed in a tangible medium.” (For example: painted on canvas; sculpted in stone; captured on film; written on paper.)
  • The tangible media (the canvas; the stone; the film; the paper) are, for estate planning
  • The other day I was learning about a fellow lawyer, by reviewing her website. Her trademark practice is similar to mine. The site was inviting. She has a sense of humor.
    “Nice,” thought I, “we should connect.”
    I was reviewing her website because she’d made a mistake in a matter before the Trademark Trial and

    You’re a visual artist. You sell a work for $1000. Over time the value appreciates. Your buyer re-sells the work for $50,000. You get nothing (except requests to speak about your work, for no money!)
    There is no law permitting artists to share in “resale royalties” when their works change hands. I discuss this in