In its first year under the Trump-Vance administration, the Federal Trade Commission (FTC) has aggressively enforced consumer protection and privacy laws and initiated new rulemakings. Although the new rulemaking activity is somewhat surprising in a Republican administration, the FTC has expressed its intent to conduct a more rigorous economic analysis of the effects of any new regulations. Based on the FTC’s activity over the past year, we have identified the issues below as top FTC priorities and provided takeaways for companies to help steer clear of regulatory scrutiny.