Currently there are two trends on cookie consent banner design – either (1) the “Accept All” and “Reject All” options are shown in the first layer of a cookie consent management solution, or (2) only the “Accept All” option is shown in the first layer together with a link to the second layer of the cookie consent management solution where the user can reject to the use of non-essential cookies. There is more clarity on the views of the UK data protection authority on whether a “Reject All” option in the first layer of a cookie consent management solution is required.