There was a good piece in MediaPost’s Marketing Insider, available here, on business considerations for working with B2B influencers. We thought we might add our legal tips to Justin Levy’s five tips list. That way we get to 10, and, well, anything short of a top 10 countdown just seems like it’s missing something.

Tip #6: All the same rules apply to B2B disclosures as to B2C disclosures. The target audience may be different, but the same rules apply. And the FTC is looking at influencer posts of all kinds. Make sure that when your influencers post on their social channels, they use #ad, #sponsored, #BrandPartner, #BrandAmbassador or a similar disclosure, making clear there is a connection between the influencer and the company at the top of the post. If their medium is a podcast or video blog, the disclosure can be in more natural prose, like “I am excited to have a partnership with BRAND.” Remember to discuss making these disclosures during live public speaking events as well — especially if they will be livestreamed on social media for the public to follow along.