I know, it’s summer and we’re trying to relax.
But just in case you find yourself at a networking event in the next few weeks (or plan to be at one this fall), there are a few key ways you can add value to your attendance in addition to your presence at the event. Of course, when you choose the right one, the networking alone provides a return on your investment.
But we’re often so eager for our actual attendance to equal business that we forget that as with any business development opportunity, it’s not one-and-done. In the dating game, while it might be possible for you to meet someone and marry them the same night, and find lasting happiness, it’s much more likely that you spend time getting to know each other before making a commitment. Your business relationships are much the same.