By Miansari66 (Own work) [Public domain], via Wikimedia CommonsThe U.S. Food and Drug Administration announced this week that Kind LLC may label its snack bars as “healthy,” sort of. In 2015, the FDA warned Kind that several of its products were misbranded as “healthy,” and that such labeling falsely claimed that the snacks were low-fat or rich in anti-oxidants, among other things. The FDA’s letter to Kind threatened regulatory action if this and other alleged violations were not corrected. However, the FDA recently rescinded this demand and is now permitting Kind to label its snack bars “healthy,” so long as it is clearly part of the company’s philosophy and not part of a nutritional statement.
According to the Wall Street Journal, the FDA is also planning on re-evaluating its regulations concerning nutrient content claims, and plans to ask the public for comment on what should constitute the modern definition of “healthy” to match up to the current recommendations about health and eating habits.