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Riding the Initial “Pokémon Go” Phenomenon: Branding Basics

July 14, 2016

Pokémon Go, released July 6, has unleashed a swarm of hopeful Pokémon trainers into the world, seeking to, as Pokémon famously says, “catch ‘em all.” And while Pokémon Go users are traversing cities, towns and hamlets to catch Pokémon, advertisers want to catch a little of that Pokémon magic.

Brands and local businesses are recognizing…

FTC Penalties Will More Than Double in August

June 30, 2016

A New “Wrinkle” in Native Advertising: NAD Embraces FTC’s “Deceptive Door Opener” Theory

May 26, 2016

Public Service Campaign regarding children’s online safety

April 27, 2016

The FTC Issues Guidance Clarifying Native Advertising Enforcement

December 30, 2015

The FTC Clarifies Native Advertising Enforcement Guidance

December 30, 2015

ALJ Dismisses FTC’s Data Security Suit Against LabMD for Failure to Prove ‘Substantial Injury’ to Consumers

November 18, 2015

Making a Good Thing Better? NAD’s Plans to Modify Its Procedures

October 7, 2015

Today: ANA Webinar – The FTC’s “Start With Security” Initiative: Where To Start?

September 22, 2015

Judge Orders Yelp to Identify Anonymous Negative Commenter

September 21, 2015

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Blogs
  • AdLaw By Request®
  • FinTech Update
  • Global Regulatory Enforcement Law Blog
  • Technology Law Dispatch
Firm/Org
  • Reed Smith LLP

John P. Feldman

Connect: http://www.reedsmith.com/john_feldman/
Subscribe: Subscribe via RSS
Blogs
  • AdLaw By Request®
  • FinTech Update
  • Global Regulatory Enforcement Law Blog
  • Technology Law Dispatch
Firm/Org
  • Reed Smith LLP
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