With the release of iOS 14.5, Apple introduced new App Tracking Transparency (ATT) standards requiring iOS app developers to either cease engaging in user and device data tracking or request permission to continue doing so. According to Apple, “tracking” occurs when user or device data is either (1) linked with information that identifies such user or device collected on apps, websites and other locations owned by third parties for the purposes of targeted advertising or advertising measurement, or (2) shared with data brokers.