It’s that time of year again when the biggest event in professional football triggers all sorts of questions from broadcasters and advertisers about how that event may be mentioned in broadcast programming. You guessed it: I’m talking about the Super Bowl.
Most people have undoubtedly heard the Super Bowl referred to as “the Big Game” or the “Sunday Game” by advertisers who are continuously coming up with new and imaginative ways to refer to the Super Bowl without actually uttering the words. Some other peculiar terms thrown about include Touchdown Tournament, Big Football Time, and Tom Brady Day. My personal favorite is the Superb Owl. What can I say – I’m not an Eagles fan.