Reposted from Law A La Mode 

By: Max Wenger 

Reports in 2013 about online business transactions across EU national borders revealed some disturbing facts. According to the 2013 Flash Eurobarometer reports (nos. 358 and 359, 2013), retailer and consumer attitudes regarding cross-border transactions were similar: only 36 percent of European consumers felt confident enough to make cross-border online purchases, while an alarming 40 percent of retailers felt that compliance with the varying national consumer protection rules would be too costly for business. Accordingly, only 25 percent made any effort to reach out to consumers beyond their national borders.