The California Consumer Privacy Act (CCPA) imposes new transparency and disclosure obligations on businesses’ use, sale, and disclosure of consumer information. Businesses will need to honor requests from consumers to access their personal information, delete their personal information, and opt out of the sale of their personal information. “Personal information” is more broadly described in the CCPA than in any prior statute: that is, “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.”