On July 14, the U.S. Food and Drug Administration (“FDA” or the “Agency”) issued a warning letter (the “Warning Letter”) to WHOOP, Inc. (“WHOOP”), rejecting WHOOP’s claim that its wearable “Blood Pressure Insights” product qualifies as an unregulated wellness product[1] and alleging, instead, that the product qualifies as a “device”[2] under the Food, Drug, and Cosmetics Act (“FDCA”) (i.e., is intended for use in the diagnosis, cure, mitigation, prevention, or treatment of a disease or condition).[3] FDA concludes, therefore, that the product is misbranded and adulterated, as WHOOP is currently marketing the product with a cleared 510(k) notification or approved premarket application (“PMA”).