No longer are the major hotel flags of the world the only ones taking their talents to South Beach. Boutique hotels are becoming the focus of the Miami hospitality market at a time when investors are pouring millions into Miami real estate.

The small boutique hotels that line Collins Avenue and Ocean Drive in Miami Beach — once controlled by mom-and-pop operators — have become the new darling of investors. They are being targeted by overseas capital, some of the country’s largest hospitality investors and brands reacting to a consumer demand for the personal service and memorable experience that boutique hotels can offer. Miami Beach is becoming a mecca for the reinvention of boutique hotels of all sizes, each attempting to bring a different, and in most cases, luxurious experience to the ever-increasing number of visitors to the area.