The California Consumer Privacy Act of 2018 (CCPA) is a sweeping new privacy statute that grants rights to consumers and imposes corresponding obligations on subject businesses. The CCPA defines consumers to mean California residents, and generally defines “business” as for-profit entities that meet certain threshold requirements. Cal. Civ. Code § 1798.140(g) (consumer), (c) (business). The CCPA went into effect on January 1, 2020.