Seventh Circuit’s ruling in beer king’s dispute trumpets a cautionary note for false advertising claims between competitors

The Seventh Circuit’s recent decision on May 1, 2020 in the hotly contested dispute between Molson Coors Beverage Company USA LLC (Molson Coors) (maker of Miller Lite and Coors Light beers) and Anheuser-Busch Companies LLC (Anheuser-Busch) (maker of Bud Light beers) sounds a cautionary note for future parties contemplating a false advertising claim – look at yourself before judging others. Molson Coors Beverage Company USA LLC v. Anheuser-Busch Companies LLC, 2020 WL 2097557, — F.3d —- (May 1, 2020).

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