ComputerWorld.com reported that “It’s hard for people to tell the difference between AI-generated advertising and writing. So why do they respond better to the human-made stuff?” The May 29, 2026 article entitled ” Why AI can’t match human creative work” (https://www.computerworld.com/article/4178383/why-ai-cant-match-human-creative-work.html) included these comments:
*NP Digital conducted an oft-cited study two years ago that found that human-written content ranked higher 94.12% of the time on Google than AI content.
*A Graphite/Common Crawl analysis found that 86% of articles ranking high on Google Search are human-written (only 14% AI-generated), and ChatGPT and Perplexity cite human-written articles 82% of the time (only 18% AI).
*On LinkedIn, more than half of site’s long-form content in 2025 was classified as “Likely AI” by Originality.ai. Engagement on verified human content was 61% higher than the AI-marked posts.
Interesting report!
First published at https://www.vogelitlaw.com/blog/ai-cant-match-human-creativity