How Much Should I Spend On My Legal Marketing Budget? You don’t need, in the Internet Age, to have a marketing budget. At least, not is the context of the old days, when thousands of dollars were spent on ads in the Yellow Pages, or on TV. If you can afford it, sure. Big Law Personal Injury firms do a good job of saturating the airways with glossy ads. But, for the rest of us, just be yourself. Post content on a website or blog. Be brief, concise and interesting. For the price of a monthly hosting plan, you can tell the world what you do, what you like, and provide useful information. Do that for a day. Then, repeat. In time, you will create a resource that others will come to. Show prospective clients that you are human. Show them that you are more than a legal automaton, with a flashy bio. Just be yourself. Then, do it every day. Internet presence is cheap, and often free. Sure, you have to have something to say. Hiring public relations people, or ghostwriters, to tell people how great you are, isn’t the way. Spending a fortune on websites that only have your address and phone number and bio, isn’t the way. Hiring someone to try to game the search system isn’t the way. If you have a lot of money to spend, and won’t miss it, you can get your name out there. But, if you want long term awareness of your brand, just be authentic and informative.
