Data ethics and targeted ads?
“According to the World Federation of Advertisers, 74% of CMOs say data ethics will be more important to their role in the next five years and issues around data collection and privacy have become top priorities during the COVID-19 pandemic.”
Additionally, a WFA survey last year of senior executives at some of the world’s biggest brand owners revealed that 82% would consider leaving their current employer if they felt the approach to data was not ethical, while 26% of the 147 respondents – representing companies spending a global total of $55 billion on marketing communications – have already felt uncomfortable about the use of data at some time during their careers.”