Facebook and similar types of social media have become increasingly popular as a promotional tool for craft brewers. Ease of setup, simplified maintenance, the lure of almost immediate exposure to the general public and the ability to reach targeted audiences all make social media extremely attractive. Craft brewers use social media to introduce new products, generate interest or attendance at an event or solicit feedback on proposed new beers, among many other uses. Brewers should bear in mind, however, that social media is not without regulation.
This article was originally published in the January/February 2014 issue of The New Brewer.