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John Wanamaker supposedly said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

In an an effort to figure out “what half is working,” attribution was born. Coupled with a transition from traditional, offline ads to digital media, attribution became the holy grail for analyzing advertising spends.

But

The best marketing advice I can give you is to be authentic.

Of course, you don’t find that very helpful in terms of meeting your growth goals.

So, you might decide to game the system.

As I’m writing this, one of the more popular ways to gain the system is to pay for engagement.

This

The following post was written by ChatGPT.

ChatGPT, developed by OpenAI, is a state-of-the-art language model that can generate human-like text based on a given prompt or context. This technology has the potential to revolutionize the way that businesses, including law firms, market themselves to potential clients.

One way that a law firm could use

How long does SEO take? When can I expect to see results? What results should I expect to see?

These are all reasonable questions that we field from lawyers every day.

And, like many legal answers, the answer is: It depends.

Yes, I know that’s not the answer you wanted. But it’s the most honest