Latest from The Attorney Marketing Center - Page 2

We’re not talking about emails sent to clients who (one hopes) open everything from you because it might be important. We’re talking about your newsletter or promotional emails, because, let’s face it, a significant percentage of your subscribers don’t open these.

Guess what? It’s okay if they don’t. What’s important is that they regularly see

I asked a web vendor for help with a problem I was having on a website. She couldn’t help me and referred me to a web developer she worked with. I went to their site, filled out a form, told them what I needed (and who referred me). I received an automatic confirmation email, and…

Yesterday, I talked about the value of outlines and why you don’t always need them, especially when writing a short article. What I didn’t say is that having a supply of go-to outlines available can make help you write faster and better articles, whether long or short.

In your writing toolkit, you should have a list

There are good reasons to create an outline before you write and with longer pieces, I usually do. I choose an idea, a working title, a list of points I want to cover, and some examples or stories to include. I often change these, but it gives me a place to start. 

Which is usually the

I confess, I’ve never seen an episode but just read an article recommending it, not just for entertainment but to observe the dynamics of the pitches made by guests seeking investors. In particular, the author noted the brevity of the pitches (90 seconds) and how that is enough to garner investments in the millions. 

A

Where’s the best place to invest $1000 in your law practice? 

  • Lead generation and list building: Ads, mailers, SEO, etc.
  • Hiring a part-time marketing assistant to help create content, do follow-ups, and assist with other marketing projects
  • Name recognition, e.g., sponsoring a golf tournament or charity, public relations, signage, handouts 
  • Starting a YouTube channel or
  • Thousands of people are reading these words right now, but as far as I’m concerned, it’s just you. When I say something or ask a question, I’m not asking or speaking to everyone. 

    Just you. 

    If you want to get more people listening and reading, more people responding, sharing, and liking what you write (and

    Everywhere we turn, somebody is telling us to do something. Fill out a form, download a pdf, watch a video, like, comment, share, subscribe. 

    It’s annoying, but it works. We’re more likely to click something when we’re asked to do it.

    Which is why everyone asks. And why you should too. 

    If you want more

    Some people can hire you. Some can’t. Or won’t. Some people can send you referrals. Some can’t. Or won’t. 

    Here’s the thing. It doesn’t matter what someone can or can’t do. They know people you don’t know and can lead you to them.

    Your new client might know no one who needs your services. But their