Let’s face it, marketing can be a pain in the behind. There’s a lot to learn (and keep up with), a lot to do (and/or supervise people who do them), expenses, compliance issues, and the cost of our precious time.
Which is why a lot of people hate marketing. Including me.
But we do it…
The answer is yes. Because both play a part in driving traffic and leads and subscribers and clients.
But if you have to pick one, I’d recommend quality because this does the heavy lifting.
More content (properly optimized) will attract more visitors, but it matters little if those visitors don’t stick around to read your…
I’ve been using the PARA method to organize my notes and documents since I first heard about it a couple of years ago. It’s simple and works well for me but a couple of weeks ago I made a small change and while it’s too early to tell, I think it might turn out to…
If you’re like most people, you plan your day by first looking at your calendar. You note upcoming meetings, appearances, and appointments and see how much time you have between these to do everything else.
It makes sense, doesn’t it? The problems is, when you prioritize your time this way, you might not have enough…
They hire you. They pay you. They’re happy with your work. But they don’t talk to you again until they have another legal issue.
They have no reason to contact you, but you have a reason to contact them.
Building relationships with your clients is one of the best ways to bring in more clients…
Have you ever had a project you want to do but you can’t seem to get started because it’s “nice to have” but not that important?
All the time?!
Yeah, me too.
I’ve been meaning to clean up my office for a long time but haven’t started for no better reason than it will take…
According to Wikipedia, Ikigai (ee-key-guy) is a Japanese word that roughly translates as ‘a reason for being’ or ‘life’s purpose’. It’s similar to the French term “raison d’être” or “reason for being.”
It’s also been described as the secret to a long and happy life.
According to this article, you can find your Ikigai by…
Ever heard that you get what you expect? If you expect good things to happen, they are more likely to happen. And vice versa.
But is this true?
I hope it is because it means our fate isn’t pre-determined, we can change our future.
If you don’t like the direction you’re headed, you can change…
Hire people and let them do your marketing?
Yes, and no.
You save time by not doing everything yourself. And you get to borrow the skills and knowledge of experts who can do many things faster and better than you. You pay a price for this but if the people you hire are good at…
You can do anything, but you can’t do everything. Or so we’re told.
We’re also told we should prioritize our day by importance, meaning tasks that contribute to meeting our responsibilities and achieving our goals.
Which is why we’re advised to put our MITs (Most Important Tasks) at the top of our list.
Generally, I…
