Lessons from the Seattle Kraken and the Washington Football Team
The naming of a team is possibly the most overlooked, but essential, part of a team’s brand-building. It can define a team’s connection to its fans or drive an irreconcilable divide amongst them. Team names are sometimes so entrenched in the culture that, although the…
Social media and new technologies have taken the world by storm in the last decade. It is now impossible to imagine an industry that has not been directly impacted by this phenomenon, including sports.
Since the rise of social media, sports have become more accessible and widespread. Fans can get the most updated sports results,…
