Search engine optimization (SEO), the practice of increasing the visibility of your website on search engines such as Google, is an important channel for law firms looking to increase their lead volume. The goal is to increase organic traffic to your website by generating high-value, search engine optimized content such as blogs on a consistent
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5 Common Law Firm Bookkeeping Mistakes to Avoid
Running a law firm is hard enough, but when you add bookkeeping to the mix without the help of an accountant, it is incredibly easy to become overwhelmed and make mistakes. After all, you did not go to law school to spend time reviewing numbers, your time is better spent servicing your clients. In…
What Remote Work Means for Legal Marketing in the Long Run
Despite the growing integration of technology into all of our day-to-day business functions, hiring a lawyer has remained a remarkably local and face-to-face industry. Until recently, most lawyers expected their target market to exist within a 30-mile radius of their office and the vast majority of their communication to be done face-to-face, after an initial…
Your Intake Team is Costing You Money: Part 1: Phone Calls
Over the years, I’ve spoken and worked with hundreds of law firms across the country. For those that utilize an intake team, mainly plaintiff’s firms, one thing rings true across the gross majority: their intake team is f$$king it up and costing them money.
I’m not talking small sums either. Many firms we work with,…
4 Signs You Should Outsource Your Law Firm's Bookkeeping
Bookkeeping and accounting are essential to the success and profitability of any business, and that is no different when it comes to law firms. Unfortunately, attorneys often attempt to manage their law firm bookkeeping needs alone, or ask their office manager to step in to handle the books. Particularly in smaller practices, this causes firms…
5 Ways To Maximize Your Law Firm Marketing Strategy
Running a successful law firm requires a lot more than practicing law. No matter how well you serve your clients, your firm won’t grow without an effective law firm marketing strategy. And in an increasingly virtual world, where more than one-third of potential clients start their attorney search online, it’s more important than ever to…
Law Firm Podcasts: Are They Worth Your Time?
As a lawyer, you have experience and insight into several specific niche areas. Cultivating a reputation as a thought leader by owning a legal podcast will demonstrate how knowledgeable you are in your various fields of practice. Creating and maintaining a podcast may be a crucial part of your law firm marketing strategy to enable…
The Case of Cash v. Accrual Accounting
How do I Leverage LinkedIn for my Law Firm?
LinkedIn may be the most crucial social media platform for your law firm. Due to its professional nature, lawyers and other professionals feel more comfortable engaging in network building and connections. From attracting new talent to attracting new clients, LinkedIn may be the tool that you are not utilizing enough from your metaphorical law firm…
Law Firm Marketing: Is Paid Media For Law Firms Dead?
When people are researching which law firm or lawyer to work with, how do you ensure that you are in the running while also demonstrating that your services suit their needs best? That is where paid media comes in. Paid media for law firms offers the opportunity to advertise their services to a targeted clientele…