If you can spare a minute, you can immediately make more money practicing law. If that sounds too good to be true, allow me a moment to curry favor… Inspired by their annual Legal Trends Report, we’ve partnered up with Clio to produce short podcast segments chock-full of digestible bites designed to turbo-charge your
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How to Recession-Proof Your Law Firm
By Paige Locke
After two years of riding high on a post-pandemic wave of stunning financial growth, some in the legal industry are now bracing for a recession. And while a recession might be a worrying prospect, it also presents some great opportunities for law firms and their business.
Making good decisions ahead of time and taking actions…
Law Firm Pricing – What Will People Pay For?
By Paige Locke
Law firm pricing is one of the most important aspects of running a legal practice, and is one of the most important factors to potential clients. So why don’t lawyers address this in their marketing?
Pricing not only affects how your clients view the value they receive from your services, but it also affects whether…
What Technology is the Best Fit for Your Law Firm?
By Paige Locke
Choosing which legal software systems to use in your law practice is a big decision. New innovations in legal tech have become the great equalizer for many law firms, helping them output that’s competitive with other, larger law firms. To make sure that you’re investing in technology that drives your law firm forward, start by…
A Mindset Shift on Law Firm Metrics Could Grow Your Firm
By Lisa Kirkman
Give Yourself Permission to Be Geeky
“Data seems overwhelming.” Jared Correia, host of Legal Toolkit, acknowledged in the December 22, 2020 episode. It can be really hard for lawyers, who are not trained in numerical analysis, to embrace data. But, like the efficiencies revealed in the book and movie Moneyball, he encourages lawyers to…
Counsel Cast
If you want to make more money in legal, we’ve got a podcast for you! Counsel Cast is a show dedicated to excellence and law firm profitability. Hosted by marketing guru Karin Conroy, this podcast breaks down key strategies to earn new clients and provide top notch customer service.
Each episode features notable guest…
Generate More Law Firm Leads with this One Simple Strategy
By Paige Locke
Lead generation can be one of the most challenging obstacles for both law firms and lawyers. Lead generation involves the process of attracting potential clients or customers to your business, with the goal of then converting these leads into actual legal clients. However, the lawyer lead generation space is highly competitive, so developing high-quality lead…
From Consult to Client: Steps to Increasing Law Firm Conversions
By Paige Locke
Too often, law firms underestimate the importance of consultations. Too many firms look to increase their marketing and advertising spend, long before they take a hard look at the conversion rates of their initial consults and client intake process.
New client consultations are key to the growth and success of any law firm. And knowing…
Lawyer Referral Marketing: Building Business through Referrals
By Paige Locke
Top Tips for Lawyer Referral Marketing
Attracting new clients is an essential component for any law firm or business. And the easiest – most cost effective – way of attracting new clients is through referral marketing. Lawyers and law firms rely on referrals for new business, but getting referrals isn’t always easy. Creating a strong…
2022 State Bar of Texas Annual Meeting
By Paige Locke
The State Bar of Texas 2022 Annual Meeting was truly one for the books. This year’s meeting featured a handful of extraordinary keynote speakers, engaging session topics, dozens of CLE opportunities, and a great lineup of vendors and entertainment.
Hosted at the Marriott Marquis Houston, this year’s State Bar venue offered plenty for participants…