On April 22, 2025, Google sent an email updating Local Services Ads Additional Terms for Providers:Subject: Action required: important updates to Local Service Ads Additional Terms
Many people are arguing that lawyers cannot participate in Local Services Ads, as this would constitute a per se violation of the Rules of Professional Conduct related to Confidentiality.…
Conrad and I recently joined Zack at Lawyerist to record a conversation about AI and marketing.
You might think that we spend the whole time on how lawyers can use AI to publish content.
You’d be wrong.
While AI can certainly support publishing, there are many more interesting ways to use it in legal marketing.…
As more legal services consumers turn to ChatGPT for local law firm recommendations, a fascinating intersection between AI, search, and maps unfolds. While Google remains the undisputed leader in local business data, ChatGPT is increasingly becoming an entry point for searchers seeking legal representation.
But here’s the kicker: instead of keeping users within its ecosystem,…
When law firms contact us, they usually want to talk:
• PPC Ads
• SEO Rankings
• Lead Generation
Very few want to talk:
• Brand
• Trust & Recognition
• Emotional Connection
Admittedly, much of this concerns that AttorneySync is known for lead generation across those common digital channels.
But even when we start…
According to an October 2024 study by SE Ranking:
“The legal niche triggers the highest percentage of AIOs (77.67%).
The average number of links matched between the AI Overview resources and the top 20 search results was 6.49 for legal topics.
AI Overviews for legal topics most frequently link to NYCourts.gov (114 links), YouTube.com…
If you’ve spent any time on LinkedIn, you’ve likely seen posts from law firm SEO experts showing off charts with an “up and to the right” trajectory.
These screenshots, often pulled from tools like Semrush or Ahrefs, are meant to signal SEO success.And it’s not just the agencies celebrating—𝗹𝗮𝘄 𝗳𝗶𝗿𝗺𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝗵𝗶𝗿𝗲𝗱 𝘁𝗵𝗲𝗺 𝗮𝗿𝗲…
Meh, links!
All things being equal, links still tend to move the dial more than any other factor in legal SERPs.
Maybe links are having a diminishing impact internet-wide. But in my experience, quality links, especially relevant links (both topically and geographically), tend to improve law firm visibility in search more than most everything else.…
When you think of “marketing,” what’s the first thing that comes to mind?
Ads? SEO? Social Media?
What about:
Helping others?Taking the lead?
Rallying around your community?
Need an example?
Learn from Bart Siniard at Siniard Law Injury Attorneys efforts to help rebuild Mary’s Pit BBQ.
These efforts aren’t about marketing.
They’re about supporting a…
The Beauty of Small Law Firms: Why “Small Is Beautiful” in Legal Practice
As you may (or may not) have seen on LinkedIn, 𝗜’𝗺 𝘀𝘁𝗶𝗹𝗹 𝗹𝗼𝗻𝗴 𝗼𝗻 𝗯𝗼𝘂𝘁𝗶𝗾𝘂𝗲 𝗳𝗶𝗿𝗺𝘀. 𝗠𝗮𝗻𝘆 𝗹𝗲𝘀𝘀, 𝗯𝘂𝘁 𝘁𝗵𝗲 𝗴𝗼𝗼𝗱 𝗼𝗻𝗲𝘀 𝘄𝗶𝗹𝗹 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲 𝗮𝗿𝗼𝘂𝗻𝗱.
I recently received an email from a real practicing lawyer requesting the following:
“Somebody on…
