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“Tattoos in sports video games face legal challenge” “Tattoo Artist Continues Legal Battle over Art Features in UFC Branded Video Game ““NBA 2K’ Videogame Maker Sued for Copyright Infringement Over Lebron James’ Tattoos”“Lawsuit filed over copyrighted tattoos on players in NBA 2K16”

Why have these headlines recently appeared in the media? How can tattoo artists sue videogame makers

When we think about football, we’ve come a long way from English villages kicking a pigs bladder between them. Football has become a commercial product, extending far beyond the pitch. For example:

  • Cristiano Ronaldo is the most followed Instagram user with 190 million followers. Not a politician, not a singer, not an actor, but a