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Latest from shale's blog

Last night was my family’s traditional “year in review: Christmas reflection” night. After unwinding from an intense dance-off to “old town road” with our seven-year-old nephew, we composed ourselves around a 200 sq. ft kitchen. Dad finally posed the question for us to converse about and take turns answering, “What are a few of the

One of the hardest elements to building out a department in a company will always be the seemingly easiest ask: What are the goals? What are the problems, and how are you going to fix them? 
In community, I’m constantly reminded to assess the goals of all projects and to measure the why before I measure the

community leader program
what will be covered in this blog post: 

  • goals of the community leader program
  • why you?
  • what’s the benefit?
  • how will it work?

looking for the helpers
Community leaders and role models are in every industry. They are the ones who stand out, the ‘go-to’ experts, the leaders who you can rely

Remember 2-a-day practice days when you were in high school sports? Generally a workout or practice in the morning before classes start, and again after the day was over. After 4 weeks of 2-a-day practices and workouts the result is clear: mistakes lessen, teamwork increases, grit gets built, and avoidable mishaps get more easily avoidable.

I swear every time I read a new article about community building in the new virtual world we’re living it, I get different information and read contrasting tactics/ arguments from community managers trying to figure it out. Remember when COVID first hit back in February, and the information coming out changed on the daily? “You