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Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to prove that they had been genuinely using these registered signs in

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are:
EITHER:
An Azrights client: OR
An agency or freelancer supporting businesses to promote or create their brand.
Just complete this form to receive a copy of the book. Please include any unit or apartment number associated with your address as the post office site we use requires

Are you starting a new project? Or rebranding? Or growing your business to sell?
Do you:

  • Know what ‘brand’ means and signifies to the value of your business?
  • Know when and how to protect your IP?
  • Have the knowledge and skills in Brand IP and branding to be your own brand manager?

You as the business owner need a solid understanding of Brand and IP so you can be its brand

Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark.
Unless a business has intellectual property protecting its innovation, such as a trademark, patent, copyright, design, or trade secret, competitors are free to copy

Tesco probably didn’t initially realise the wider ramifications of using the Clubcard name, so may have been satisfied with its advertising agency.
However, clients who are initially satisfied with a service can later become dissatisfied once they learn more about branding…
This happened to me.
Nearly 10 years ago a designer acquaintance approached me to

As a law firm owner I regularly hear about the problems businesses experience around IP.
While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable.
The reason these IP mistakes are widespread is that they occur very early on when new businesses or projects are initiated.
Well before people

Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. For example, it’s not generally appreciated that protecting IP starts by understanding how to choose effective names, address questions of brand architecture, such as after a merger, as well as to know how the various IP rights protect key aspects of