Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter
A writer says that when he is blocked or stuck or unmotivated to work on or finish a piece, he knows he has to come at it with fresh eyes.
One way he does that is switch to a different “word processor”—computer or phone or tablet.
I do that, too. It works.
The author thinks…
Ideas for blog posts and articles and other content are literally everywhere.
Find a post written by an attorney or other expert in your field, for example, and write a post about the same subject.
You can even use their article as a template. Rewrite the headline and bullet points, add your own comments, recommendations,…
Some prospective clients just don’t get it. They hear the reasons, want the benefits, understand the urgency, have the resources, and still say no.
What’s up with that?
Why don’t they see the value of saying yes?
Don’t get your panties in a festival trying to figure it out.
Yes, examine all of your marketing…
Do you have any clients or prospective clients who need one or more of your services but can’t seem to pull the trigger?
Of course you do.
They might have legitimate reasons for waiting and one day surprise you with the go ahead.
They didn’t have the funds, and now they do. They didn’t trust…
You want your clients to make your job easier, don’t you? To help you do a better job for them?
Yes you do.
You also want your clients to help you prosper. Send you more work (theirs and referrals), promote your events, send traffic to your website, and do other things that help your practice…
Of all the possible markets you could target, one is better than the rest. It’s easier and less expensive to reach this market, and likely to produce the most new business and profits.
People in this market require little or no persuading about the need for your solutions or your ability to deliver them. They…
A Chicago law firm encourages visitors to their website to fill out a contact form, or call their office, to ask questions about any legal matter, which a lawyer at the firm will answer free. Questions and answers are then posted on the firm’s blog.
“We get so many good legal questions that aren’t…
It’s makes sense to focus most of your attention on your clients and professional contacts who regularly send you business. But there are many other people who can send you business.
I’m talking about
…
You have a lot of good content on your website and your visitors want to read it.
They want to know what you can tell them about their problems and your solutions. They want to know what you have done for other clients and what you can do for them. They want to know what…
Some attorneys do a lot of advertising. They invest heavily in media and consultants, generate a lot of leads, and build systems to help them convert those leads into clients.
But that’s a big stick to swing and not everyone can swing it. Or wants to.
Successful attorneys are also good at getting referrals, and…
