Blogging Fundamentals

There’s a reason blogging is so prevalent in the legal realm compared to other professional services fields. It’s just that writing has always been a big part of both being and becoming a lawyer. From law reviews to briefs to formal complaints, there’s all kinds lawyering that takes place via the written word.

Of course

When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome.
Your goals should be

For lawyers, writing legal briefs, memoranda, and motions may be second nature at this point. Blog posts, on the other hand, can seem like a daunting new area of writing if you’re not sure where to begin.

Luckily, LexBlog’s successful bloggers have all but mastered writing a solid blog post and have an abundance of

There was a time when everyone knew, and agreed, a law blog was an independent publication that did not belong inside a law firm’s website. It was common sense.

Today, many misguided law firms are placing law blogs inside a website under a news/publications/resources section, just as they began publishing articles, information, and press releases

Images can be a great addition to a blog post—they provide that extra pop and context. There are two places to use them in a blog post, either as a featured image or in the body of text.
Types of images
Images in the body of text are great because they break up the monotony