Non-Fungible Tokens (NFTs) have become an increasingly popular way for companies to promote their fashion products. Non-Fungible Tokens are a relatively new Blockchain-based technology that is changing the way people buy and sell digital assets. They can be used for authentication, anticounterfeiting, and to protect intellectual property rights. An NFT is a unique digital identifier
Fashion
Chips Dip into Fashion
The luxury goods industry has been a target for counterfeiting for many years. From Louis Vuitton clutches to Hermes handbags, counterfeits can cost brands billions of dollars. Thankfully, Blockchain technology is transforming how the luxury industry fights counterfeiting. It offers a tamper-proof, secure way for brands to identify products. A unique cryptographic token may…
European Commission Turns the Spotlight on Fashion Houses, Antitrust Probe Underway
By Liz Bodey
The European Commission (“EC” or “Commission”) announced this week that it has initiated unannounced inspections of—and issued formal requests for information from—multiple companies in the fashion industry in several European Union member states. Such raids and requests are the first steps in the Commission’s now-disclosed investigation into potential anticompetitive conduct in the fashion industry, specifically…
Green Fashion Supply Chains
The most exciting green applications of Blockchain technology are those that trace the origins of luxury goods back to their raw materials. Many companies are still not quite ready to embrace Blockchain technologies. The question is whether they will be able to see the benefits of increased traceability without investing in the technology itself. LVMH,…
Blockchains in Fashion: Authenticity + Sustainability = Profit
Loro Piana is harnessing the power of blockchain technology to digitally certify the authenticity and traceability of its products. Partnering with Aura Blockchain Consortium — the first global blockchain dedicated to the luxury industry — the brand will use Aura’s tech to unlock visibility and traceability for its hero fabric, The Gift of Kings® wool.…
Reap What You Sew
The sewing machine was invented in the early 1800’s by an Englishman named Thomas Saint. He was a cabinet maker who was looking for a way to make his job easier. He started experimenting with different types of machines that could stitch fabric together. After several years of experimentation, he finally came up with a…
An Eye for an Eye: A VERY Brief History of the Sewing Needle
The sewing needle holds a special place in history. From its ancient beginnings where a precursor device was used to pierce skins and thread thin strips of hide or sinew together to the modern-day mass-produced steel tool, this humble implement has been an important part of human culture. During the Bronze and Iron Ages, along…
Invent’a Magenta
Pantone’s announcement of its Color of the Year is an event that inspires the celebration of the latest trends in design. Every year since 2000, a panel of experts meets in a European capital to select the shade that best represents the mood and spirit of the times. The selection process is a secret and…
Tut, Tut, Tut
When the tomb of King Tut was discovered in 1922, it ignited a worldwide craze for Egyptian Revival Jewelry. The discovery, along with the translation of the Rosetta Stone in 1822 and the opening of the Suez Canal in 1869, helped bring Egyptomania to a fever pitch in the West. But this interest in ancient…
Programming Fashion
Weaving fibers to form a fabric has been a part of human existence since ancient times. Weaving is the process of interlacing longitudinally oriented warp threads with horizontally oriented weft threads to form a woven fabric. Weaving is performed on a loom, a device arranged to hold warp threads under tension while allowing the weft…