Companies that may have child users, or whose competitors have child users, take note. On January 16, 2025, the Federal Trade Commission (FTC) announced the final amendments to the Children’s Online Privacy Protection Rule (COPPA Rule). At a high level, the COPPA Rule requires websites or online services to provide notice and obtain verifiable parental consent before collecting information from children under the age of 13. The Rule’s amendments slightly expand the Rule’s scope, change the previous notice and consent provisions, and implement new data security requirements. Violations of the Rule would be subject to $53,088 in civil penalties per violation.