Spam law blogs are used by law firms to solely influence search engines to bring traffic to their websites.
Spam law blogs tend to use ghostwriters, provide no legal insight and contain advertisements.
How can you spot a spam law blog?
Lack of authentic authorship
Spam law blog posts may not have a credited author or be published “on behalf of” the law firm. This makes it difficult to know who really published the materials, how accurate the source is and where the information is coming from. Sometimes blogs will credit the entire law firm even if the post was not written by anyone in the firm.
It ends in an advertisement for the firm
Spam law blogs will often contain simple posts that lack any legal insight. These posts may leave readers feeling more confused to create a need for legal guidance. Often, these posts will end urging readers to contact the law firm to discuss their issues further.
Predatory articles
Some law firms publish articles covering accidents or injuries. These articles often name the injured person and describe their location, car and other personally identifiable information. Therefore, if I person looks up their name or information about the accident, they may come across the blog post. This is a predatory way to reach new clients because it targets them when they are vulnerable.
When searching for legal information online, be sure to be aware of spam law blogs.