No doubt you have a favorite referral source or two. You know who I’m talking about. The ones who regularly send you good clients and cases. The ones who introduce you to people you need to know and do other things to help your practice grow.
They’re low maintenance, highly profitable, and you wish you had more like them.
Seek and ye shall find.
Instead of trying to meet “anyone” who can refer business, set your sites on cloning your best referral sources. It’s better to have a few studs than dozens of people who might try but can’t deliver.
The most effective way to increase referrals is to focus on your existing referral sources.
Get to know them better. Learn about their niche. Meet the people they know and work with. They’ll lead you to more referral sources and opportunities.
This will require time and energy, which is why you should focus on a handful of people who have already proven themselves rather than the many who haven’t.
Invest 80% of your “networking” and relationship-building time with your best sources.
You may not be able to reciprocate with referrals, but there are other ways you help them. You might have information they want or need, do other things for them or their clients or family, or introduce them to people who can.
Help them prosper and they’ll do (more of) the same for you.