As we head into the long weekend, I want to stress the importance of not taking a break from marketing yourself or your organization during the summer – instead ramp it up.
The summer is a great time to focus on your business development and branding efforts especially since many of your competitors may not be.
People still have to work, they’re still interested in reading content, they still scrolling on LinkedIn and they still want to attend webinars.
This is THE time to focus on your own personal branding – especially your social media brand and do all those things on your “would like to do” list.
Here are some ideas for how you can build your brand and business during the summer:
- Google yourself regularly and set up Google Alerts for yourself and your top clients/prospects. Your clients and potential clients are Googling you – know what they see and info about them gives you reasons to reach out to them.
- Reevaluate your business goals for the year and set achievable ones for the remainder of 2022. I use a two-page business development template with my clients.
- Reconnect with former clients and referrals. It’s so important to stay top of mind. Check in with purpose though – send a client alert or an invite to a webinar.
- Write a client alert, a blog post, an article or all of these! If writing isn’t your thing, buddy up with a colleague and co-author a piece together. Remember, content no longer needs to be long to be good. Most individuals skim articles.
- Learn how to use LinkedIn for building your brand and business – this means posting consistently and having a content plan.
- Make a connections plan for LinkedIn to strategically increase your network.
- Look at the analytics of past blog posts and client alerts to see which ones did well and which did not. Use this information to strengthen your content strategy. Perhaps write a part 2 or update a piece that did well.
- Enhance and update your bio and LinkedIn profile and update your representative matters too. If you don’t say you do something people assume you don’t, so make sure you say it and also it helps with your SEO.
- Become involved with your alumni associations for strategic networking and relationship building.
- Ensure that all practice area/industry descriptions on your web site are updated and create new ones as needed.
- Volunteer on a bar association committee, social cause or pro bono project to meet new people.
Which of these resonates with you and which will you try this summer?