I’ve got a new blog post up on the State Bar of Wisconsin Nonresident Lawyers Division – NRLD blog. It’s something I wrote for fun, not about legal marketing, but I wanted to share it with you anyway. I often talk to my clients about finding ways to amplify their voice by leveraging their network. This sort of post is what I’m talking about.
It was worth my time to write this post not just because it was fun to do so, but because:
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Lawyers are my target market.
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Getting published by the State Bar of Wisconsin lends me credibility and increases the number of people seeing my work.
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While I pay to be a member of the bar, I didn’t have to pay extra to get this post published. I think most pay-to-publish opportunities are scams.
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This article doesn’t showcase my area of practice, but it does humanize me by sharing a sliver of my personal life I am comfortable putting out into the world.
These are all good reasons to write.
If this post has you thinking about your marketing (or lack thereof), let’s talk.