As Seen on The Impact Lawyers magazine

Because I have been using LinkedIn for more than 17 years, have over 16,000 connections on LinkedIn, and have been named a Top Thought Leader on LinkedIn, I wrote this article as a step-by-step guide on ways to optimize your use of hashtags on LinkedIn.

Please note: This article is not intended to be a 100% comprehensive or exhaustive discussion of all the things that can be done to optimize your use of hashtags on LinkedIn, but it does contain over seventeen best practices. Learning and mastering LinkedIn is a time-consuming science and art, and there is always something new to learn about it.

Hashtags have been available on LinkedIn for only about two and a half years, and based on what is known about the LinkedIn algorithm, here are some things to know and consider when using hashtags on LinkedIn:

  • Hashtags work much differently on LinkedIn than they do on Twitter, Instagram, Facebook, and other social media platforms.
  • Hashtags on LinkedIn work best when 1) included in your unique LinkedIn posts, 2) sharing posts of others and adding select hashtags in your comment before posting the share, and 3) you include up to five hashtags in LinkedIn articles you post. 
  • Adding hashtags to the comments of a post on LinkedIn does not boost its visibility or engagement, but you can add them when you would like to make or emphasize a point.
  • The biggest mistake most people make (way too often) is adding too many hashtags in a LinkedIn post.